Members’ Intention to Participate in Farmer Producer Company Activities in Cauvery Delta Region of Tamil Nadu

Farmer Producer Company(FPC) is one of the tools to tackle demand-driven market and march towards development deprived small marginal farmers. Members’ active participation in FPC activities essential resolve backward forward linkage issues. Members could easily access speciality markets obtain better price for agricultural products conventional sector, if they consistently participate activities. The present study applied Theory Planned Behaviour (TPB) examine intention members moderating role landholdings on relationship between various TPB factors farmers' intentions was also studied. relied primary data collected from 382 Cauvery Delta Region Tamil Nadu using a proportionate random sampling technique. PLS-SEM results revealed that attitudes, subjective norms, perceived behavioural control have significant positive influence There effect landholding intention. has put major implication improving